Maternal Health Equity

U.S. maternal mortality rates are among the highest of developed countries, and they are especially high among Black moms, who die from pregnancy related complications two to three times the rate of white, Hispanic, Asian American, and Pacific Islander women — regardless of their income or education levels.  

At Pampers, we believe to fully live our brand purpose we must first address the foundation of baby’s development – a healthy mom and baby – regardless of race.


Although the Black Maternal Health crisis is alarming, it is not hopeless - 60% of the deaths are preventable. The crisis is a multifactorial issue that will require collaboration to ensure all women can thrive before, during, and after pregnancy.

Here are some ways to get started:

Watch and Listen

Invest time in listening to the experiences of Black women as they navigate the joys and fears of pregnancy

Watch Emmy-nominated, award-winning documentary filmmaker and video journalist Haimy Assefa’s "Black Birth," a poetic celebration of Black motherhood and a portrait of the realities of giving birth in America. 

Watch now on BET

Listen to journalist Gia Peppers discuss Black maternal health with prominent Black voices in entertainment and healthcare. Click here to Listen to More Than That with Gia Peppers, or stream wherever you get your podcasts

Share Resources

Learn more about what to expect, warning signs, and when to seek care.

Dr. Terri Patient Resources for Black Mothers

Dr. Terri Major-Kincade shares her top 5 tips and questions as well as a curated list of resources to help prepare for your pregnancy, advocate for your health, access care and support, and many other resources to ensure Black birthing parents have the best opportunity for a healthy pregnancy.

Click to download resource:

Dr. Terri’s Resource Guide for Black Mothers

Dr. Terri’s Top 5 Questions for Your Healthcare Provider to Ensure Collaborative Care

Dr. Terri’s Top 5 Tips for Celebrating and Empowering Your Pregnancy Journey

Pampers Pregnancy Guides

Guides and downloadables will help you navigate through your pregnancy and your baby’s development. 

Click here to search and download the guides.

Pampers® Childbirth Education Classes

A 9-part video series, led by clinical childbirth experts, provides in-depth information for new parents on all stages of the childbirth journey— from contractions and stages of labor to breastfeeding and check-ups.

Sign-up now to start.

CDC Urgent Maternal Warning Signs

Check out resources from the CDC on urgent maternal warning signs and symptoms during pregnancy and in the year after delivery. 

Learn about these urgent maternal warning signs here.


Tackling tough issues like this requires resources. Choosing to contribute to efforts that advance equity and equality are surefire ways to enact change and aid those in need. Community organizers and nonprofits play a critical role in providing resources to moms, elevating their voices and enacting change. Here are a few organizations to consider supporting:

March of Dimes

Black Mamas Matter Alliance

National Birth Equity Collaborative

The views expressed in the included resources do not indicate the author’s endorsement of P&G and likewise, do not indicate P&G’s endorsement of the views of the authors.

Healthcare professionals


Presents Implicit Bias Training For Maternal Health Workers

Addressing systemic barriers across the board is critical to improve outcomes for Black moms and their families. That is why we have joined forces with March of Dimes to bring the “Breaking Through Implicit Bias in Maternal Health Care” accredited training to patient-facing maternal healthcare staff in hospitals within high-need states.

The training course addresses how disparities in our healthcare system are negatively impacting the lives of Black mothers and their infants. To mitigate these disparities, the training aims to:

- Explain implicit bias and its potential impact on maternal care.

- Describe how structural racism in the U.S. contributes to implicit bias in maternal care.

- Use ALLY Model strategies in patient interactions to avoid implicit bias.

- Apply an equity lens that takes into consideration patient needs when making decisions

Training alone won’t lead to immediate improvements in racial and ethnic disparities, but it can provide health care providers with important insights to recognize and remedy implicit bias.

Learn more